Knowledge Centre
Learn tips, tricks and best practices to get better at digital marketing.
1.8X more leads and 1.5M+ impressions among high net worth individuals through Meta’s advanced audience solutions.
Home Lands Skyline
Real Estate
16X average return on ad spend and 3.8+X YoY online sales growth by leveraging lookalike audiences and value- base optimization on Meta.
Mimosa
Fashion / Retail
+2.1pts in ad recall and +1.3pts in top-of-mind awareness by testing Meta technologies for brand building.
Commercial Bank
Banking
Case Study 1 - Restaurant Industry
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Case Study 2 - Restaurant Industry
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Case Study 3 - Beauty Industry
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 01 - Course Introduction
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 02 - How to Create a Personal Facebook Profile
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 03 - How to Create a Facebook Page
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 04 - How to Create a Meta Business Suite Account
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 05 - How to Create an Ad Account on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 06 - Factors that Lead to Ad Rejection on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 07 - How to Review Your Ad on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 08 - Advertising Policies on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 09 - How to Set Up and Use Ad Campaign Objectives on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 11 - Facebook Page vs Facebook Profile
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 12 - Facebook Page Essentials
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 13 - Boosting on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 14 - Ad Campaign Structure on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 15 - Advertising Funnel for Ads on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 16 - Types of Audiences on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 17 - Types of Advertising Budgets on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 18 - Factors that Determine Advertising Budgets on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 19 - How to Fix Ad Reach on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 20 - Ad Placements on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 21 - Ad Creatives for Facebook Advertising
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 22 - How to Set Up End-to-End Campaigns on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 23 - Facebook Pixel
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 24 - Understanding the Effectiveness of Advertising on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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Chapter 25 - Testing and Optimising Ads on Facebook
In collaboration with:
Loku Business
Presented by:
Malinda Senanayake
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