As we approach the Sinhala and Tamil New Year in Sri Lanka, digital marketers have a unique opportunity to engage with their target audience in new and creative ways. With the increasing screen time, it's more important than ever for businesses to leverage digital channels to connect with their customers and build brand awareness.  From social media campaigns to email marketing and personalised content, there are numerous digital marketing strategies that can help you stand out during this festive season. In this article, we'll explore some creative approaches for digital marketing during the Sinhala and Tamil New Year, and discover how you can make a lasting impression on your target audience.

The three main creative approaches that we will focus on are:

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1. Brand Recallability driven

Throughout the Avurudu season, brands can use Meta Advertising to connect with people and increase brand recallability.

What are the creative best practices to run a brand recallability driven campaign?

• Tailor your story to your audience
• Use the first three seconds of your video wisely
• Tell a story to your audience by focusing on storytelling
• Make sure that your video can be understood with or without sound

2. Engagement driven

During and post Avurudu you can encourage engagement with Avurudu centric activities for brand association.

• You can run an online contest and offer a prize for the most creative entry.
• Develop custom filters and stickers. More specifically, your brand can create AR filters or stickers and allow your followers to use them on their own content.
• By using visuals and messaging that align with Avurudu, your brand can showcase their products/ services in a unique way.

3. Sales driven

You can utilise the sales driven approach from pre-avurudu season till post-avurudu season. 

• Drive discovery with collection and catalog ads.
• Promote your festive collection for Avurudu on Meta platforms.
• Communicate exclusive discounts and Avurudu deals with your audience.

In conclusion, the Sinhala and Tamil New Year in Sri Lanka presents an excellent opportunity for digital marketers to tap into the festive spirit and connect with their audience in innovative ways. During this Avurudu season, you can try out these creative approaches which will help you drive brand recallability, engagement and sales. Why not make the best use of social media to increase the value of your brand and establish a lasting impression on your customers this Avurudu, the biggest seasonal moment in Sri Lanka?

Do reach out to us at fb@roar.global if any support on Meta advertising is needed.