Episode Overview:
Meta Pixel is a piece of JavaScript code that businesses can include in their website to understand the activity of visitors for more effective ad campaigns. In this episode, Udara Dharmasena, VP - Client Success, explains the different actions of visitors that Pixel tracks to show ads to the right people, retarget ads, drive sales and measure ad results.
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Roar AdX is a digital advertising resales company that represents leading digital media platforms as an exclusive sales partner in countries across the APAC. It provides strategy and consultation for advertisers across the region to grow their brands on digital media.