Episode Overview:

When publishing an ad on Meta platforms, the Ads Delivery System figures out the best people and places to show it to. This is called the Learning Phase. In this episode, Hashini Bandaranayake, Head of Client Success, explains how this phase works up to 50 optimisation events over seven days, and how to edit campaigns when learning is limited.

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Roar AdX is a digital advertising resales company that represents leading digital media platforms as an exclusive sales partner in countries across the APAC. It provides strategy and consultation for advertisers across the region to grow their brands on digital media.

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