To make sure that your ad campaigns are successful, you should know some of the Do’s and Don'ts when it comes to Facebook advertising.

1. Do maintain constant communication with your audience
2. Do become an ally of Facebook Group owners, which will benefit your brand
3. Do think of boosting important posts
4. Do add a clear and proper CTA for your Ad
5. Do some A/B Testing
6. Don’t share the links of your current Facebook Ads on your Facebook page
7. Don’t ghost your followers
8. Don’t forget to keep track of your essential metrics
9. Don’t expect instant results because Facebook uses algorithms to learn, adapt and deliver the best results which could be time consuming.
10. Don’t waste your budget that generates a low ROAS and an ad spent leakage.