Style Meets Scale: Arienti Leverages Meta’s Advantage+ to Achieve Remarkable Results During Avurudu Season
Client
Arienti
Industry
Retail
Client
Arienti
Industry
Retail
Overview
Arienti, a well-known Sri Lankan brand celebrated for its casual and tropical-friendly women’s wear, set out to make the most of the Sinhala and Tamil New Year (Avurudu) season. With fresh collections dropping every week, the brand aimed to boost its digital presence and drive both online and in-store sales during this peak shopping period.
Their story
Recognizing the immense potential of the Avurudu season, Arienti sought to optimize its advertising efforts to reach a broader audience and increase conversions. The brand partnered with Meta to implement Advantage+ Shopping Campaigns, leveraging AI-driven solutions to streamline ad delivery and maximize its return on investment.
Their Goal
Arienti's primary objectives for the campaign were to,
✅ Maximize Return on Ad Spend (ROAS): Achieve higher revenue for every rupee spent on advertising.
✅ Reduce Customer Acquisition Costs: Lower the cost per purchase to improve overall profitability.
✅ Enhance Online and Offline Sales: Boost sales across both their digital platforms and the flagship store in Colombo.
Their Solution
To meet these ambitious goals, Arienti adopted Meta’s Advantage+ Shopping Campaigns. This powerful tool offered:
📌 Automated Audience Targeting: Utilizing Meta's advanced AI to identify and reach high-intent shoppers most likely to convert.
📌 Dynamic Creative Optimization: Automatically testing and delivering the most effective ad creatives to the right people at the right time.
📌 Real-Time Performance Adjustments: Continuously optimizing campaigns based on real-time data to ensure optimal results without manual intervention.
Their Success
Achieving Outstanding Results During the Avurudu Season
By implementing this AI-powered strategy during the Avurudu season (March–April 2025), Arienti achieved significant and measurable improvements:
11.47x Return on Ad Spend (ROAS), demonstrating exceptional efficiency in their advertising budget.
82.6% Reduction in Cost Per Acquisition (CPA) compared to previous campaigns, significantly lowering the cost to acquire each new customer.
“Partnering with the Roar AdX team and working closely under their strategic guidance alongside Meta’s Advantage+ solutions, proved to be a game-changer for us this Avurudu season. We witnessed a significant uplift not just in conversions, but also in how meaningfully we connected with our audience at scale. Roar AdX’s deep understanding of the fashion retail space, combined with Meta’s automation and targeting capabilities, allowed us to focus on what we do best - crafting fashion-forward collections while ensuring they reached the right wardrobes. This campaign has been one of our most impactful in the recent seasons”
Erandi Delgahapitiya
Head of Operations Arienti
