Roar Digital collaborated with a leading bank in Sri Lanka to test the effectiveness of Meta technologies for brand building. The campaign achieved +2.1pts in ad recall and +1.3pts in top-of-mind awareness.
Based in Colombo, Commercial Bank of Ceylon is one of the largest private banks in Sri Lanka, leveraging state-of-the-art technology to offer clients a wide range of financial products and services.
The bank wanted to test the effectiveness of using only Meta technologies to build brand awareness with youth audiences.
The awareness campaign, which ran from June 30th, 2021 to July 31st, 2021, resulted in:
1.3pt lift in top-of-mind awareness
2.1pt lift in ad recall
0.9pt lift in brand awareness
It is amazing to see how Meta advertising solutions provide precise analytics of campaigns, especially to the extent of measuring top-of-mind awareness lift for a brand. Also, partnering with the Meta team and conducting a successful Brand Lift test made us feel even more confident in our campaigns.
Senior Manager, Marketing Commercial Bank of Ceylon PLC