Overview
During a COVID-19 pandemic lockdown, the fashion retailer, Mimosa, partnered with marketing agency, ROAR Digital, to reach online audiences and grow revenue leveraging lookalike audiences and value- base optimization—resulting in 16X average return on ad spend.
Their story
As one of Sri Lanka’s leading fashion retailers, Mimosa, focuses on designing, manufacturing and selling high-quality women’s clothing that is globally-relevant and affordably-priced for the Sri Lankan market. Mimosa frequently updates their collections with new styles being launched almost every week. The company leverages the power of social media marketing and advertising to build a loyal fanbase and increase reach and awareness through a subtle and unique aesthetic that is globally appealing.
THEIR GOAL
Relying mostly on brick-and-mortar sales, Mimosa had only recently launched an ecommerce store. When the COVID-19 pandemic happened, the company needed an actionable and measurable strategy to drive customers to their website and increase conversions.
THEIR Success
According to the client, the results of their 2 conversion campaigns—running from September 1 to September 30, 2020—included:
16X average return on ad spend across 2 campaigns
44% lower cost per conversion rate compared to the previous month
According to the client, the results included:
3.8X year-over-year online sales growth
1.8X growth in sales in September 2020 versus February 2020
Through the user-friendly interface of Ads Manager, we were able to easily implement quick measurable campaigns, and through analytics we were able to leverage the best performing combinations to drive higher sales and a lower cost of acquisition. After the initial lockdown period of COVID was over, we were able to more permanently and sustainable keep driving customers on to the website through the Facebook suite of social media advertising products.
Rohen Wijeyesekera
Director, Mimosa