As one of Sri Lanka’s leading fashion retailers, Mimosa, focuses on designing, manufacturing and selling high-quality women’s clothing that is globally-relevant and affordably-priced for the Sri Lankan market. Mimosa frequently updates their collections with new styles being launched almost every week. The company leverages the power of social media marketing and advertising to build a loyal fanbase and increase reach and awareness through a subtle and unique aesthetic that is globally appealing.

Mimosa worked with Meta Authorized Sales Partner, ROAR Digital, to build and drive revenue through their newly established online sales channel during the COVID-19 pandemic lockdown period. Wanting to explore other ways to enlarge their audience segments and reach more consumers who might be ready to purchase, Mimosa decided to try a different strategy. ROAR Digital assisted Mimosa in integrating their ecommerce platform (Shopify) with Facebook—developing strategies for their campaigns by following best practices and optimal optimization approaches.

Mimosa used Facebook and Instagram as their primary channels for promoting Mimosa’s collections. The Carousel, Photo and Video Ads were used across the campaigns with the objective of conversions and value-based optimisation.

Mimosa strengthened their sales funnel by using Automatic Placements to reach potential buyers based on core audience targeting as well as by retargeting customers. Use of Meta Pixel and Auto Advanced Matching strengthen their Meta custom audiences and lookalike audience base. Mimosa also used Lookalike audiences to expand and reach high-potential customers through their sales funnel.