A leading real estate company in Sri Lanka, Home Lands Skyline, partnered with Meta Authorized Sales Partner, Roar Digital, to test Meta’s advanced audience solutions to generate high quality leads—resulting in 1.8X more leads.
Based in Battaramulla, Sri Lanka, Home Lands Skyline is a leading real estate company that provides housing and apartments that offer an elegant lifestyle and luxurious experience. While maintaining a professional commitment to their clients, the company is still discovering new scopes of demand and is reaching new heights in residential solutions.
Home Lands Skyline wanted to diversify their audience—specifically, by spreading awareness among high-net-worth individuals—to see if creating a more engaging lead-generation experience would increase its lead quality and volume.
By using Meta Lead Ads, Home Lands Skyline was able to clarify the best creative strategies to reach a more diverse audience and generate high quality leads. Results were based on reporting data from Meta Ads Manager. Running between October 1–October 30 2020, the campaign achieved:
1.5X reach to lead conversion rate
1.8X more leads month over month
375k prospects reached
1.5 million impressions created
Despite the significant sales impact of the pandemic, we were able to make a swift recovery. Thanks to quality visual content we invested in within Meta lead ads, we were able to showcase our apartments, generate interest among high net- worth individuals and bring in one of our biggest sales for 2020!
Chairman, Home Lands Skyline